A branding project at my university where we had to choose a product and promote it in movie theaters. My choice fell on frozen yogurts and fresh smoothies so people can enjoy something healthy and delicious instead of the unhealthy popcorn.
The logo is a silhouette of a cow illustration embedded in the shape of the yogurt (since yogurt is made from fresh milk and stuff) and this cow is the main image of the brand. Fresh colors were needed and to be more playful and fun the cow had different emotions and expressions on each cup.
