In just three months, we orchestrated a comprehensive 360° campaign for COP16 (the land's COP) in Riyadh, December 2024. The campaign's core insight: we've lost touch with the land, ignoring its urgent calls for help. We gave the land a literal and figurative voice, from interactive on-ground activations where the land "spoke" directly to people, to compelling TVCs and engaging social media content. Our message was clear:
"Pick up before it's too late."
TVC
On-ground content